Unique opportunity to meet with one of the guru’s of communication in the financial industry
ANTOINE SIRE, Head of Brand, Communications and Quality BNP Paribas Group
MECHELEN | 20.06.2013 | IMPACT OF SOCIAL MEDIA IN BANKING & INSURANCE
Twitteralias Antoine Sire : @antoinesire
Antoine Sire began his career in 1985 at the National Council of French Employers (CNPF), before joining DGM Conseil as a consultant, where he worked from 1987 to 1991. In 1992 he was appointed Deputy Director of Communications at the French Banking Association, then served as Director of Communications at French mutual bank federation Confédération Nationale du Crédit Mutuel from 1995 to 1997.
In October 1997, he became Head of Communications and Advertising at Banque Nationale de Paris (BNP), a role which he pursued within the new BNP Paribas Group created from the merger in 2000. Since 2007, his function encompasses Quality and he is Head of Brand, Communications and Quality for the Group.
Keen on new technologies, he created a program about this topic on the French Business Radio BFM. This program celebrated its 10 years of existence in May 2013.
→ Full program : click here